1. Introduction — Meet your instructor.
2. Who's This For — Here's why you're here.
3. What Is Branding — Let's ensure we understand each other.
4. Prerequisites For Success — Learn what needs to be in place before you rebrand.
5. The Process — Let's discuss the steps you need to break through.
6. Vision — How to create a shared team vision.
7. What Type of Organization Are You — How to assess your organization's culture.
8. Identify the Problem — Determine the goals you want to achieve.
9. Auditing Your Brand — Assess the culture and elements that define you.
10. Designing Your Customer — How to maximize your appeal.
11. Understanding Your Competition — Assess those in your category.
12. Your Brandscape — Enable others to best express your brand.
13. Conclusion — Thoughts and advice to leave you with.